UX design for Lichtblick

Integration of new, very technical product information for the end user. The client wanted to communicate the content to the user in an easy and playful way and explain the topic of solar panels for the first time. In addition to emotional content, technical data also had to be mapped.

Brainstorming, user research, wireframing.

Product launch for Lichtblick solar panels. Using storytelling, we designed and implemented an information page for end users. The content is brought to life with storytelling. The user scrolls through the story we tell him. Small animations and videos enrich the scroll story with additional information and encourage the user to stay. Storytelling by means of a scroll story raises product information to an emotional level and allows it to be visualised emotionally. Ideally, end consumers will find themselves in the story and thus conclude the purchase/lead.