McDonalds / Burger battle

Users were invited to challenge other users and their friends with own burger creations. 

We relaunched the old Burger Battle. The client McDonald's wanted us to create a new and more up to date product where the user could build their own burger and take part in the challenge to get the own burger out into the restaurants. 

Early process thinking about categories and building logic.

One of the main challenges was to create a building system that was easy to use but that also considered all dependencies of the ingredients.

The fun factor had priority but the result of the burger was also important as the winner was sold at the McDonald's restaurants.  

Designing the selection of bun and patty.

After we identified and understood the combinations to build a burger we focused on the presentation of the ingredients. Simple selections made it easy and quick to build the burger.  Functionalities like voting and promoting your own burger were also ad ons. Each user was able to 

Easy add and selection functionalities.